Since 2005, the Elf on the Shelf book has led to an annual holiday tradition for families all around the world.

Each night, a family’s elf comes to life to report to Santa about who’s being naughty or nice.

We can learn his backstory as the elf on the shelf comes to life on stage when the musical stops here in Memphis next week.

We’re live with its producer Simone Gianfrancesco and director, Sam Scalamoni.