Trademark agency rejects controversial TN logo

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MEMPHIS, Tenn. --

Tennessee's new state logo that cost $46,000 and 9 months to make got slammed again.

This time it was by the Federal Trademark Agency.

Governor Bill Haslam got lots of flack from some of the public after the release of the new logo.

They weren't the only ones complaining about it.

Companies like Google and Yahoo came up with such crazy names so no one can confuse their identities.

The Federal Trademark Office in Washington said that's not the case with this logo.

It rejected Tennessee's trademark request because it was too geographic.

Attorney and now Memphis City Councilman Alan Crone said he deals with logos all the time.

He explained what that means.

"It's just too generic I think is what they're saying and that was part of the criticism of the logo to begin with. It really didn't seem to be unique," said Crone.

WREG contacted Governor Haslam's office to find out what it plans to do now.

His press secretary issued a statement.

"It's typical of the trademark application process for there to be some back and forth, and I anticipate we would submit an amendment," Press Secretary Dave Smith said.

The logo went back to the drawing board, but WREG found out the state doesn't need a trademark to use the logo although Crone said it was wise to have it.

"I understand the state paid a lot of money for this particular trademark so you wouldn't want just anyone to be able to just use it and be confused that they're dealing with the state when in fact they're dealing with somebody else," he said.

The governor caught a lot of heat from taxpayers when they found out how much time and money the state spent on the new logo.

After this rejection, the criticism mounted from the public.

"Anybody could come up with that, really. A 5th grader could come up with that," said Clarence Johnson.

One woman told WREG calling the logo designers 5th graders, might be giving them too much credit.

"It's very generic. Plain. Basic. A kindergartener could have done that," Erica Lassiter said.

Crone said this rejection is no indication the state spent too much money creating the logo.

However, he admitted he's never spent more than a few thousand dollars for one at his law firm.

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