November ratings results: News Channel 3 is #1

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WREG's new news set, which premiered in late October 2020

Memphis – WREG-TV News Channel 3, Nexstar Inc.’s Memphis television station, is again viewers’ first choice for news in the recently-completed November sweeps period.  Monday-Friday, WREG is top-ranked in local news, including early mornings from 4:30 to 7 a.m., 9 a.m., Noon, afternoons from 4-5:30 p.m., 6 p.m., and again at 10 p.m.  News Channel 3 also ranked first in every weekend head-to-head news time period and had the highest rated weekly sports talk show with Friday Sports Overtime.

“COVID challenges us to think differently about how we gather the news, but this team continues to impress me with their commitment to our viewers,” said News Director Bruce Moore.  “Making sure those viewers get everything they’ve come to trust us for and more continues to be this team’s number one priority.”

“During these extraordinary times, punctuated by one of the most important elections in American History, News Channel 3 found a way to deliver,” added General Manager Ron Walter.  “And at this time of year, I am thankful and proud of this team, the beautiful new set that we launched, and that viewers once again chose to put their trust in us.”

Nielsen Media Research measures viewing monthly in the Memphis TV market.  These results are for the 28-day period from October 29th through November 25th, 2020. 

Highlights:

  • WREG News Channel 3 wins every half hour of local morning news from 4:30AM until network news starts at 7 a.m.
  • WREG News Channel 3 at Noon wins with a higher rating than all competitors combined
  • WREG wins at 4:00 and 4:30 p.m.
  • WREG wins at 5 p.m.
  • WREG wins at 6 p.m.
  • WREG’s wins at 10 p.m. with the highest rated newscast of the day on any station
  • WREG’s Friday Sports Overtime with Mike Ceide is the highest rated sports talk program on any medium in town, winning its time-period—10:15-10:30—with a 6.3 household rating
  • WREG News Channel 3 wins every newscast that ran head-to-head throughout the weekend

November 2020 by the Numbers

Weekdays:

4:30 a.m.—WREG wins with a 3.9 rating to WHBQ’s 2.0 and WMC’s 1.4 average

5 a.m.—WREG wins with a 4.0.  WHBQ averaged 2.2 rating points to WMC’s 2.0 and WATN’s 0.7

5:30 a.m.—WREG wins with a 4.6.  WHBQ averaged a 2.6 and WMC had a 2.2 average over WATN’s fourth place 0.7

6 a.m.—WREG wins again with a 5.3 over WHBQ’s 3.5, WMC’s 2.8, and WATN’s 1.0

9 a.m.—WREG wins with a 4.6 to WHBQ’s 3.7

Midday—WREG wins—A 6.5 rating to best WMC’s 2.6, as well as WHBQ’s 2.3 (11 a.m.), and WATN’s 1.4 (11 a.m.)

4 p.m.—WREG wins with a 5.1 to WMC’s 2.1

4:30 p.m.—WREG wins with a 5.2 to WMC’s 2.6

5 p.m.—WREG wins again, with a 6.7 to WMC’s 4.2, WHBQ’s 4.1, and WATN’s 1.6

6 p.m.—WREG wins with a 7.5 to WMC’s 5.8, WHBQ’s 3.8, and WATN’s 2.0

10 p.m.—WREG wins with a 7.9.  WMC averaged a 4.1, WHBQ a 3.9, and WATN averaged a 1.6

About Nexstar Media Group, Inc.

Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks.  The Broadcasting Division operates, programs, or provides sales and other services to 197 television stations and related digital multicast signals reaching 115 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of NewsNation, multicast network Antenna TV, and WGN Radio in Chicago.  Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset.  For more information please visit www.nexstar.tv.

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