SOUTHAVEN, Miss. — Whataburger officially made its return to the Mid-South Monday morning after a more than 30-year absence.

The first of four locations opened its doors at 11 a.m. in Southaven at 176 Goodman Road East near Airways.

Roibin Sanders was the first customer in line at midnight.

“Me and my daddy use to go after church on Sundays and I get the classic #1 with the Dr. Pepper,” Sanders said.

She and Jeannie Deasin earned free Whataburger for a year.

“My kids all love Whataburger, my son is coming home from Germany next month and he will be so glad that I won this,” Deasin said.

Hundreds also braved the heat standing in line to be some of the first customers to dine in. The people waited for hours to be one of the first and say they were not disappointed.

The company announced last summer that Whataburger would be replacing the old TGI Fridays building on Goodman Road.

They also announced three more locations that are set to open within the next year:

  • Goodman and Airways in Southaven
  • Stage Road and North Germantown Parkway in Memphis
  • Germantown Parkway and Macon Road in Cordova

This is not the first time Whataburger has made its arrival in the Memphis area. The company has previously established two locations in Whitehaven and Frayser.

Until now, the closest locations were three hours away in Ridgeland and Vicksburg, Mississippi.