MEMPHIS, Tenn. — Starting Thursday, Starbucks workers in Memphis will go on strike, demanding the company fix staffing, scheduling and other issues.

The strike will take place at the Starbucks at Poplar and Highland from 7 a.m. to 11 a.m. However, the business will still be open for regular hours.

It is happening on Red Cup Day, which is when the company hands out thousands of free reusable cups. It is one of its busiest days of the year.

For this reason, the strike has been named “Red Cup Rebellion.”

According to Starbucks Workers United, workers will demand that the company turn off mobile ordering on future promotion days.

Florentino Escobar says he has worked for the company for four years, and making $12 an hour is not enough. 

“As union workers, we stand united to make it better for ourselves. To have enough workers back there, to get good pay wages– just shed even more light on how awful it really is,” said Escobar. “Everything that is essential to live is going up and up and up and our wages aren’t doing the same thing.” 

Starbucks announced earlier this week they will increase wages, and benefits, and give credit card tips to non-unionized employees. 

However, employees say they want more. Thursday’s strike was designed to hit Starbucks in their pockets. 

We reached out to Starbucks for a statement. They say, in part:  “We remain committed to working with all partners, side-by-side, to elevate the every day, and we hope that Workers United’s priorities will shift to include the shared success of our partners and working to negotiate contracts for those they represent.”