MEMPHIS, Tenn. — Police say brazen burglars targeted a clothing store inside Southland Mall in Whitehaven early Sunday morning.

Awad says the burglars, dressed in dark clothing and face coverings, came through this back door in the wee hours of the morning.

Surveillance video shows five unknown people wearing dark clothes and face coverings breaking into ICON, a popular store inside the mall.

The five suspects could be seen running into the store. Moments later, it shows one person jumping over the counter as the others run behind, snatching merchandise.

Memphis Police said they were alerted by mall security Sunday morning. The guard discovered a mangled gate in front of the business.

Store manager Mohammed Awad said it’s been years since the store was hit.

“They came through from the front door. They break the front door. We got two gates, they break the two gates and they came through and took all the stuff,” Awad said. “One of them got hammer and the other one got another machine that can cut the gate.”

The store owner told police the suspects stole designer jeans and name-brand shirts, getting away with an estimated $30,000 to $35,000 in merchandise.

Detectives believe those responsible are between ages 16 to 25.

While some of the shelves may be empty, Awad said the store will bounce back. However, the mall’s reputation could suffer.

“It makes the mall look bad for the customers,” Awad said.

As for a solution for the brazenness, he’s unsure what can be done to stop the ever-frequent smash and burglaries.

“I don’t know if somebody going to stop them, but it’s not worth it to hurt somebody about some merchandise,” Awad said.

The store is asking people not to buy the stolen merchandise off the streets. If you have any information about this incident, call CrimeStoppers at 901-528-CASH.