Coronavirus-related dental advertisement raises ethical questions

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COLLIERVILLE, Tenn. — During the coronavirus pandemic, dentists have been urged not to perform non-essential procedures on patients. So when a group of dental professionals saw an ad for discounts on dental work this week, they took action and contacted WREG.

The sponsored post on Facebook for a Collierville dental practice read in part: “With time off from work and school, now is a great time to schedule your routine dental cleaning.” It went on to say they’re offering 30 percent off and even a roll of toilet paper for patients who come in to Sneed Dental Arts.

Dental professionals sent it to WREG because it goes against the American Dental Association advisory that came out earlier this week, saying “the ADA recommends dentists nationwide postpone elective procedures for the next three weeks” and focus only on emergency cases.

WREG went to Sneed Dental Arts in Collierville to try to get an explanation.

The employee inside had nothing to say about the ad, but after that, Dr. Kathryn Sneed called us herself.

She said a marketing firm put out the ad Monday, then the ADA guidelines came out Tuesday night. She said she asked them to take it down and changed protocol.

She said the toilet paper reference was meant to be a joke to help with stress, and she didn’t mean to offend anyone.

Sneed said she’s now changing her marketing policy. She now has to approve any posts or ads put out on her behalf.

WREG did reach out to the Department of Health to see if the licensure board got any complaints about this, but we have not yet heard back

The post has now been taken down.

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