Consumers still want to get outdoors as temperatures plunge

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HASTINGS, UNITED KINGDOM – DECEMBER 28: Amy Ward slides down a snow covered hill on December 28, 2005 in Hastings, England. Wintery weather has hit parts of Britain, with the below-freezing temperatures expected to last untill the weekend. (Photo by Scott Barbour/Getty Images)

PORTLAND, Maine — Over the summer, shoppers snapped up boats, bicycles and outdoor furniture during the pandemic. With the changing of the season, they’re snapping up snowshoes, winter boots and coats, showing they’re still determined to get outside.

Analysts say many retailers have suffered during the pandemic, but outdoors gear and comfort clothing have been a hit, giving a boost to beleaguered retail sector.

L.L. Bean, for example, says sales of snowshoes are up 358%.

Retail analysts say the trend is helping some retailers salvage what would’ve been an even tougher year during a pandemic.

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