Disney Plus hits 10 million subscribers in one day

An introductory page on the Disney Plus website is displayed on a computer screen in Walpole, Mass., Wednesday, Nov. 13, 2019. Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations. (AP Photo/Steven Senne)

NEW YORK (AP) — Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations.

Disney’s mix of Marvel and Star Wars movies and shows, classic animated films and new series appears to be a hit out of the gate after its launch on Tuesday.

Disney has invested billions in its streaming service, which costs $7 a month or $70 a year after a 7-day free trial. Customers of some Verizon wireless and home-internet plans were offered a year free.

Disney didn’t break down where the subscriptions came from or if they were free or paid monthly or yearly. Some analysts thought it would take Disney a year to reach 10 million subscribers.

Netflix has garnered 158 million subscribers since launching its streaming platform in 2007.

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