SEC allows alcohol sales at sporting events
TENNESSEE — The Southeastern Conference (SEC) approved new regulations that allow the sale of alcohol at athletic events of schools in the conference.
The new rules, approved during the conference’s 2019 Spring Meetings, allow schools to determine if they would like to allow the sale of alcohol at their sporting events.
“We are proud of the great game-day atmospheres the SEC and our member schools have cultivated throughout our history, and no other conference rivals the SEC in terms of our ability to offer an intense yet family-friendly atmosphere for all of our fans,” said University of South Carolina President Harris Pastides, current chair of the SEC Presidents and Chancellors. “This policy is intended to enhance the game-day experience at SEC athletics events by providing our schools the autonomy to make appropriate decisions for their respective campuses while also establishing expectations for responsible management of the sale and distribution of alcoholic beverages.”
The sale of alcohol will be limited to beer and wine in public seating areas. The policy goes into effect August 1.
The details of the policy are below.
Each institution is permitted to determine the permissibility of selling alcoholic beverages in athletics venues and shall establish a policy governing the sale and distribution of alcoholic beverages in its athletics facilities.
Institutions that offer alcohol sales in public areas must incorporate Conference-wide alcohol management expectations, which include:
- Alcoholic beverages are to be sold and dispensed only at designated stationary locations;
- Alcoholic beverages may not be sold by vendors within the seating areas;
- Identification check is required at every point of sale to prevent sales to minors;
- Alcoholic beverage sales are limited to beer and wine only (no hard liquor or mixed drinks may be sold in public seating areas);
- Limits must be established on the number of drinks purchased at one time by an individual;
- Alcohol must be dispensed into cups;
- Safe server training and additional training for staff to handle high risk situations is required; and
- Designated stop times for sale and/or distribution of alcohol must be enforced as follows: Football (end of 3rd quarter); Basketball (Men’s-Second half 12-minute TV timeout; Women’s-End of 3rd quarter); Baseball (end of the top of 7th inning); Softball (end of the top of the 5th inning); and Other Sports (At a designated time, no later than when 75% of the event’s regulation length competition is scheduled to be completed).
Each year, the Conference membership shall review this policy to determine institutional compliance with established expectations and evaluate fan conduct and alcohol-related incidents for the purpose of determining the need to revise the Conference’s alcohol policy.
Implementation of these management expectations does not include suites, clubs or private leased areas.
Each institution shall establish a policy for the admission of outside food and beverage into its facilities.
As with all areas of the stadium, maintaining the safety of patrons and participants and maintaining an atmosphere suitable for families is of utmost importance.
Advertising displays mentioning or promoting alcoholic beverage shall not be permitted in any playing facility with the exception of common point-of-sale signage.