Netflix says binge-watching TV boosts movie consumption
MEMPHIS, Tenn. — According to a new study done by Netflix, 59 percent of its users wait about three days before starting a new series. Out of those users, 61 percent watch a movie on Netflix between binges.
What’s even more interesting is that the study showcases a correlation between some of it’s most popular original shows and a select few films.
On average, most users will stick to the same genre regardless of if we’re watching a TV-show or a movie. Netflix uses its sophisticated algorithm to help with the pairing but they have found some interesting patterns.
If viewers watch a horror movie or television show they tend to go the opposite route by selecting a more lighthearted comedy option. Viewers often tend to gravitate to subject related-documentaries after finishing a series.
“What we’ve come to figure out is that movies are really an important part of people’s viewing routines and complementary to the way they watch and enjoy TV.” said Ted Sarandos, Cheif Content Officer at Netflix. when talking about the binge cycle.
A binge habit that could actually leave viewers a little more educated on real-world topics. Netflix does say that this is the first time they’ve done research around the correlation of television and movie watching behaviors.
Netflix analyzed the viewing data of over 86 million members across more than 190 countries between January 2016 and October 2016.