Redbirds unveil new logo for 2015 season

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

MEMPHIS, Tenn–The Memphis Redbirds today unveiled a new primary logo and uniforms for the upcoming 2015 season, extending the iconic St. Louis Cardinals’ “birds on the bat” family of emblems and further expanding one of baseball’s most recognizable brands.

“We are extremely excited to debut our brand new logo to our fans and the City of Memphis,” said Redbirds General Manager Craig Unger. “The new logo ties together the rich tradition of the Cardinals organization and Memphis’ role in developing the future of Cardinals baseball.”

The redesigned uniforms will be debuted during the club’s Exhibition Game against the Cardinals on Friday, April 3 at AutoZone Park.

St. Louis Cardinals President Bill DeWitt III and the Cardinals graphic design team internally created the new color palette and logos, which replace Memphis’ original color scheme from 1998. It is the third complete logo redesign in franchise history and first since the 2007 season.

Memphis Redbirds Red, Memphis Redbirds Midnight Navy, and Memphis Redbirds Yellow make up the club’s new official colors and branding elements, which are identical to St. Louis. Yellow is a new addition to the unchanged Red and Midnight Navy from the club’s original eight-color palette scheme.

The new mark and colors pay tribute to the St. Louis Cardinals’ “birds on the bat” logo also worn by Advanced-A Palm Beach, Double-A Springfield, and now Triple-A Memphis.

The Redbirds will proudly sport hometown “Memphis” jersey lettering under the “birds on the bat” logo across both the traditional home white and road gray uniform jerseys. Matching pants with red belts, red socks, and red shoes remain unchanged from previous seasons. The birds’ beaks are changing from red to yellow to match the color of the bat.

In addition to the jersey changes, the team will wear red caps with their home uniforms, blue caps on the road, and alternate red-and-blue batting practice caps. All three hats will sport an updated “M” logo centered on the front.

New Redbirds merchandise featuring the new logo scheme will be available for purchase soon.

AutoZone Park is undergoing a multi-million dollar renovation and major offseason enhancements to improve the overall fan experience. Season ticket plans and Mini-Packs for the 2015 season, which include the ability to secure St. Louis Cardinals Exhibition Game tickets, can be purchased today by calling (901) 721‐6000.