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What Happens In the First Three Years Of A Child’s Life Matters

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(Memphis) A non-profit group in Memphis dedicated to the health and well-being of children says it only takes some small changes to make a big difference in the life of a child and something as simple as hug can help put an end to poverty in Memphis.

This month, The Urban Child Institute began running Baby Small PSA’s reminding parents that things like touch, talk and even reading to a child at a young age can have a big impact on their lives.

The Urban Child Institute says while poverty exists in Memphis, when it comes to a child’s development it’s not a money problem, but a brain problem.

The group’s goal is to promote optimal brain development from conception to three.

“The science tell us that the early part, the foundation of a child’s life, comes in the early years, particularly zero to three and that’s when most brain development occurs. We believe if we focus more on that period of time, that zero to three period, than children have a better foundation and they have a better opportunity later in life,” said Scott Wilson.

The Urban Child institute hopes the new PSA’s will encourage parents to  learn more about what they need to do to help their children.

For more information about Baby Small, click here.