Can you handle chip made with world’s hottest pepper?
If the coffin-shaped box with a grim reaper on the front is any indication, this chip packs some serious heat.
The Paqui Carolina Reaper chip is so hot, it’s only sold in a pack of one and comes with a warning.
Its ingredient is the world’s hottest chili pepper, called the Carolina Reaper. The pepper holds the Guinness World Record for hottest chili and is more than 1.5 million on the Scoville scale, which measures the spiciness of chili peppers.
That’s between 200 to 600 times more spicy than jalapenos and three to 10 times more spicy than habaneros. For comparison, pepper sprays start at a 2 million, not even twice as hot as this chip people are intending to eat.
If you dare take on the #OneChipChallenge, Paqui wants to see how you do.
If you send in a video of you eating the chip or a picture of your reaction, you’ll get a free bag of (more palatable) Paqui chips and a chance to win a year’s supply of chips and a GoPro. Learn more about entering here.