MEMPHIS, Tenn. -- A parent support line launched in Shelby County Wednesday.
Le Bonheur Children's Hospital and the ACE (Adverse Childhood Experiences) Awareness Foundation are offering the new Parent Support Warm Line in order to help parents or caregivers navigate challenging situations.
Le Bonheur is administering the support line. ACE Awareness Foundation is funding it.
"Definitely don't be afraid to ask for help," said ACE Awareness Foundation education coordinator Kiersten Hawes.
Organizers believe the free service is a good first step for a parent who might not be ready to walk into a parenting center or office.
"It could be a situation with a child, a 16-year-old is having some challenges with behavior or it could be something about a smaller child, and they observe something in their behavior that's of concern," said Parent Support Warm Line supervisor Shandrian Guinn.
Guinn is one of the professionals whose voice parents might hear on the other end of the call.
She can offer guidance over the phone and connect parents with resources, like the Universal Parenting Place.
Community members hope parents are not too proud to dial in.
"It's good that people try to find better ways to reach our youth today," said uncle Mark Todd.
"It's hard to be a parent these days. It really is. They got a lot going, you know, with technology and so forth. Cellphones, texting, it's hard," said grandparent Ronnie Hall.
The phone line is called a "warm" line because it is not a 24/7 crisis hotline.
It is available Monday through Friday from 11 a.m. until 8 p.m.
The phone number is 844-UPP-WARM. That is 844-877-9276.
The ACE Awareness Foundation also funds the Universal Parenting Places.
UPP told WREG it is also available to help parenting issues at 901-227-9558. It has locations at Baptist Memorial Hospital for Women and Knowledge Quest.