MEMPHIS, Tenn. -- "There were four boys that started it all, and you're going to get to see the story that started Rock and Roll."
And that story unfolded Wednesday on the streets of Memphis.
Production crew and cast members, dressed in their vintage best, packed into areas like the historic Arcade restaurant to film the CMT show "Million Dollar Quartet."
The executive producer for the show, Leslie Greif, said although Memphis faced competition to bring the show here, he couldn't imagine telling this Bluff City story anywhere else.
"They wanted us in Shreveport, and I was saying, 'No, man! We've got to be in Memphis! You can't not be in Memphis!' And here we are. We're in Memphis, and I'm proud of it."
But filming, like anything else, is a business so, of course, money played a big part.
Money in the form of $4 million in tax incentives.
Greif said the show should bring millions back into the city, but wouldn't say how many millions or specifically how.
Linn Sitler with the Memphis and Shelby County Film Commission said incentives could springboard Memphis back into the film boom of the 90's.
"These are our stories, whether you're talking about the "Blind Side" or "Million Dollar Quartet," and it's so important to have them here."
Sitler said the show being here also means more film and production jobs and, depending on its success, tourism in the form of fans.
And although streets were closed off for filming, businesses near the sets stayed open and attracted people hoping to get a glimpse of Hollywood right here in Memphis.
"The tourism value is incredible. That's why the Memphis Convention and Visitor's Bureau is actually one of the incentivisors of 'Million Dollar Quartet.'"