The Fresh Market opens in Midtown

MEMPHIS, Tenn. — A new Midtown grocery store has customers excited about growth in their area.

The Fresh Market on Union opened its doors Wednesday to a long line of customers.

Some say the store and the Kroger down the street are good for business.

It was a busy day at the Fresh Market as people are got their shopping carts ready.  For so long, people were used to traveling down the street to do their grocery shopping, but now they have more options.

“It`s really exciting to have this in our neighborhood,” said shopper Elesha Newberry.

Before the Fresh Market opened its doors, Dirk Martre used to do his shopping at the Kroger on Union.

“I think that Fresh Market being here in Midtown means a lot to this area,” he said.

Now that customers have another Midtown store, they believe the competition will help Kroger and Fresh Market.

“I think it will just enhance the community.  The business side of Memphis so I think it will be evened out. I think everything will go well for both parties,” said Martre.

“It’s good to have options and competition is always good. I`m excited about Kroger`s new model too.  Once that gets taking place, the one on Union they’re working on now, so once they have that open, it will be great.  It will be all the grocery we need,” Newberry added.

A point Fresh Market echoes.

“We love that, we believe that we are compliments within the market so not necessarily a competition,” said Rachel Booker, the store coordinator.

Booker says this is bringing about 90 jobs to the area.

The manager of marketing and public affairs with Kroger says new competition doesn’t change their commitment to their customers. He added Kroger is excited about showing off the new Kroger Union store.

Big changes are also on the way for a couple of local Kroger stores. The company announced Wednesday the Germantown store in the 7700 block of Farmington will close next month for a massive remodeling and expansion.

Store workers will be relocated to other stores during the project.

Once it re-opens next year, the nearby store on Exeter will close. At this point, Kroger has no plans for the Exeter store.

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