(WREG-TV) Preliminary results from Nielsen Media Research for the February 2014 ratings period show WREG News Channel 3 winning Monday – Friday every local news time period by significant margins.
No other station in the Memphis Television Market has achieved this total dominance in many years, perhaps decades.
The February (Monday – Friday) rating period measures the 20-day span from January 30 to February 26, 2014.
Ron Walter, WREG President and General Manager, said, “People tell us they believe in the future of Memphis. And WREG does, too. But we have to break through these lingering problems and frustrations…break through the “business as usual” attitude and shine a light on important issues. We try to do that every day, in every newscast.”
News Director Bruce Moore added, “Weather is one of the most important things we do, and I think that’s because our viewers want to make the best possible decisions for their families’ safety. Winter weather, severe thunderstorms—a lot of big weather hit us in February, and we made sure we delivered.”
One rating point equals approximately 6700 households, or just over 17,000 people. Here are the preliminary Nielsen ratings results:
Starting at 6 a.m., WREG led with a 9 rating, followed by WMC with a 7.2 rating, Fox 13 with a 5.7 rating and WATN with a 1.4 rating. Live at 9 beat Fox’s Good Morning Memphis at 9 a.m. and the Today Show, with a 6.8 rating, 5.4 rating and 4.4 rating respectively. WATN’s Memphis Live show did a .7 rating.
WREG won at noon with a 10.5 rating and WMC followed with a 5.1 rating.
At 4:30 p.m., WREG won with a 9.7 rating to WMC’s 4.9 rating.
At 5:00 p.m., WREG won with an 11.1 rating to WMC’s 8.2 rating and Fox 13, which airs an hour-long newscast, had a 4.5 rating.
At 6 p.m., WREG won with a 10.8 rating toppling once market leader WMC, which had a 10.4 rating and WANT which had 1.7 rating.
Up to now, 6 p.m. was the newscast where WMC held on to its number-one status. Not anymore, the once top-rated WMC local news has fallen to WREG.
At 10 p.m., WREG dominated with a 14.2 rating to WMC’s 10.2 rating, Fox 13 at 9 p.m. did a 5.9 rating and at 10 p.m. did a 4.2 rating and last place, WATN at 10 p.m. did a 1.6 rating.
WMC aired its 10PM news at a later time period 10 times due to the Olympics. Even during those time periods with a stronger than normal lead-in rating, it did not move the competitive needle.