Memphis, TN-The AutoZone Liberty Bowl announced today that AutoZone, Inc. (NYSE: AZO), the leading retailer and a leading distributor of automotive parts and accessories in the United States, has extended its title sponsorship agreement with the AutoZone Liberty Bowl for six additional years. The extended agreement will begin with the 2014 college football season and continue through the 2019 season. AutoZone has been a key sponsor of the AutoZone Liberty Bowl for 20 years and has served as the title sponsor of the Bowl game since 2004.
“AutoZone is very proud to continue as the title sponsor of one of America’s most revered college bowl games, the AutoZone Liberty Bowl,” said Bill Giles, CFO and Executive Vice President at AutoZone. “With 56 years of history and tradition, the AutoZone Liberty Bowl has established a significant position and rich legacy and is embedded as a part of the fabric of collegiate communities across America. It is extremely important to all of us at AutoZone that we support this nationally recognized event that showcases Memphis and joins together three outstanding brands – AutoZone, the AutoZone Liberty Bowl and St. Jude Children’s Research Hospital.”
“On behalf of the AutoZone Liberty Bowl, our board of directors and dedicated volunteers, we are thrilled to announce our continued partnership with AutoZone,” said Steve Ehrhart, Executive Director of the AutoZone Liberty Bowl. “We are so grateful to have AutoZone, a very strong hometown community-focused Fortune 500 company, as our title sponsor. With this announcement and our new partnerships with the SEC and Big 12 Conference, we are very excited about the future of the AutoZone Liberty Bowl.”
In 2013, the AutoZone Liberty Bowl announced new, six-year partnerships with the Southeastern Conference (SEC) and Big 12 Conference, two of the top conferences in college football. The SEC versus Big 12 rivalry in the AutoZone Liberty Bowl will begin in 2014 and continue through 2019.
Each year, the AutoZone Liberty Bowl generates a local economic impact of $25-$30 million and brings thousands of visitors to Memphis. Since 2000, the AutoZone Liberty Bowl’s average annual attendance is over 57,000 spectators.
“This announcement between AutoZone and the AutoZone Liberty Bowl marks a truly great day for the city of Memphis,” said A C Wharton, Jr., Memphis Mayor. “The partnership between one of our most beloved and celebrated community events and one of Memphis’ most successful corporate citizens exemplifies the great things we can accomplish by working together.”
“The AutoZone Liberty Bowl provides a tremendous economic and cultural impact for our community,” said Mark Luttrell, Shelby County Mayor. “The citizens of Shelby County and surrounding areas will continue to have the opportunity to enjoy the highest level of college football and the patriotic message of the AutoZone Liberty Bowl in the coming years.”