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Super Bowl Ads

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(New York City) The official football season hasn’t even started yet, but advertisers are already seeing dollar signs for the Super Bowl in February.

Five companies have already pledged to air commercials during the big game.

Fox is reportedly charging $4 million an ad this year, but experts say the hype is worth it.

One of the advertisers, Dannon, says its sales doubled after its ad two years ago.