(Memphis) A ribbon cutting ceremony Wednesday at the newest micro-brewery in town didn’t just bring smiles to the owners of Wiseacre Brewing Company on Broad.
Development leaders from all over the city are excited about this newest addition to Memphis.
The Memphis Chamber of Commerce hopes the new brewery will bring jobs, meaning paychecks for those who will work at the brewery canning these two beers.
“Also jobs from their suppliers, it makes for a greater community,” said Ernest Strickland, who is with the Memphis Chamber of Commerce.
But in a city with a rough economic climate, will venturing into a virtually untapped industry be successful?
“I think so, there’s definitely a growing trend in micro-breweries,” said Strickland.
Wiseacre is just one of three breweries opening in Memphis this year, and don’t forget Ghost River that supplies beer at Boscos.
Wiseacre owner Davin Bartsosh says more brewery companies are choosing Memphis because of a natural resource.
“We have the best water in the U.S. It’s prefect for brewing beer,” said Bartosch.
This brewery wouldn’t have been able to open without the support of River City Capital, a new business loan partnership between the City of Memphis and area banks.
“It’s great when we bring in Electrolux, but it’s greater when we take our homegrown talent and show their dreams can come true right here in Memphis,” said Memphis Mayor AC Wharton.
Bartosch hopes the people of Memphis will hop on to their hops and keep the doors at the brewery open.
“People love to support local businesses we got here. We got to keep money in the city,” said Bartsosch.