(Southaven,MS) "Swing batta batta swing" is the cry filling the air in Southaven.
It's the annual Dizzy Dean World Series with more than 100 softball and baseball teams competing.
The event not only promises to generate fun, but also pump millions of dollars into Southaven's economy.
Dizzy Dean World Series action has been heating up ball diamonds at Greenbrook Park in Southaven, Miss., since Thursday,
Carolyn Webster has two girls playing on the "Rippin Rookies' from Jasper, Ala.
It's their fourth time playing in Southaven and they know it's business before pleasure,
"We win the first couple of games and then we have fun. We go out and eat, sight see, all sorts of things."
Forty-eight girls' teams are playing at Greenbrook.
Ninety-two boy's baseball teams will start playing Saturday at the Snowden Grove complex off Getwell Road.
Cliff Harrison and his children were checking out the complex Friday morning before checking into their hotel. Six-year-old Charllie Harrison will be playing baseball there.
Cliff says Southaven is already packed with tournament goers,
"The hotel's obviously sold out. Some one in line before us was trying to get a room today and they were being sent away."
Businesses in Southaven are counting on an economic grand slam from the Dizzy Dean World Series.
After all, hundreds of players and their families will be staying in local hotels and dining in local restaurants.
Connie Kirkland owns the Sweet Boutique Cakery on Goodman Road.
She's hoping some of her specialty treats will cater to someone's sweet tooth.
She plans to adjust her businesses hours to get more customers through the doors,
"We anticipate probably staying opened late during those nights the tournaments are going on cause I'm sure we'll have some people coming in from those games...hopefully."
Three years ago, there was a discussion with Southaven to build a stadium for the Dizzy Dean World Series, but no firm plans have been made.