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Toyota Tries To Attract More Mature Shoppers

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(Torrance, CA) After years of trying to attract younger buyers, the Toyota Scion is now being marketed to a more mature shopper.

USA Today says the Japanese automaker wants to recharge sales by attracting buyers in their mid-20s, instead of those in their younger 20s.

The new Scions will also not have wild colors and will instead have a more subtle design.


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