Memphis Grizzlies star Rudy Gay helped make Christmas brighter for 100 children and their families in the Mid-South.
Gay, the Grizzlies and Target stores have worked together for the past five years.
Each family gets $225 to spend at a Target store to buy household items, clothing and gifts.
The 90 minute shopping spree took place at the Target store on Ridgeway Trace in East Memphis Thursday night.
Gay says it’s his way of giving back to the community.