(Memphis) Cyber Monday is the traditional kickoff to online holiday shopping.
It's also a day to be smart about avoiding online shopping scams.
Internet tracking firm Comscore projects that online sales today could hit $1.5 billion or higher.
Experts are warning people to do some research before logging on.
"What people need to remember is do your homework before shopping on line," Memphis BBB Director of Marketing and Communications Director said.
The BBB warns criminals are working hard to scam you this Cyber Monday.
So, Crawford said you need to stay alert, "Remember just because the website looks good doesn't mean it's a reputable business."
She reminds people to use credit instead of debit cards, and make sure the sites you go to are secure.
"You always want to look for ether the locked padlock or the 'https' which means secure and that means your transmission will be encrypted," she said. "Also, you have to watch out for things that look like legitimate websites. It might look like a big box store website but its not exactly the same url."
Immigration Custom's Enforcement agents announced they shut down more than 100-illegitimate websites today.
ICE says it shut down 132 websites selling counterfeit merchandise.
The items being sold include fake DVD's, clothing, jewelry and luxury goods.
"Unfortunately, counterfeiters have expanded from selling DVD's and purses to products that affect the health and safety of the consumer. Everything from counterfeit pharmaceuticals to counterfeit heart medicine, for example, to counterfeit airbags," ICE Director John Morton said.
So remember be cautious because that online bargain could end up being a really bad deal.